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kitchens & playsets (51)


baby imaginative play toys

Toddlers love using their imagination. One moment, they're a dragon, the next, the sofa is their space rocket. Encourage their boundless creativity with imaginative play toys. 

At this young age, your toddler's brain is busy developing, and imaginative play builds essential connections in their noggin. So, next time you're flapping around the garden pretending to be butterflies together, remember that it's helping to stimulate their mental growth (and it's also great fun!). Pretend play toys like Happyland houses, ELC buses, people and animals help them make sense of the world around them, while baby toys with fun textures, lights and sounds will keep them occupied for ages. Perhaps your little one wants to play chef? Our range of toy kitchens will get them started off on their cooking journey.

You don't have to wait until they're old enough to act out role play games. Your growing little one will love to pretend to answer their toy phone or roll a toy car up and down the carpet. Toys to encourage imaginative play for younger children include chunky, easy-to-handle toys like vehicles and tool sets, as babies love to see the cause-and-effect of their games ('I hit the cube with a hammer and it made a noise!'). And of course, most young children make a beeline for soft toys, which can be both characters in their games and cuddly companions. 

Discover more children's imaginative play toys and baby books that will entertain your little one while stimulating their amazing brain with our guide to baby and toddler toys. For even more creative and imagination fun, why not check out our great range of Play-Doh toys and accessories!