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Coorporate information


Welcome to mothercare & early learning centre 

mothercare since 1961

Our history:

Mothercare is a specialist retailer of products for parents, babies and children up to the age of eight. Mothercare opened its first store in 1961 in Surrey. Initially the business focused on pushchairs, nursery furniture and maternity clothing, but it subsequently expanded its range to include clothing for children up to the age of five and later up to the age of eight. It now offers a wide range of maternity and children's clothing, furniture and home furnishings, bedding, feeding, bathing, travel equipment and toys through its retail operations in the United Kingdom, and also operates internationally through franchises in Europe, the Middle East, Asia and Latin America.


The Early Learning Centre was founded in 1974 originally as a mail-order business offering toys and books with educational content. The first ELC retail store opened in Reading later the same year.

mothercare & early learning centre in Greece

The two iconic brands in Greece are owned by KLM established in 1978 as a construction company and gradually transformed into a group of enterprises that operates on retail market and the energy sector. The company is listed in the Athens Stock Exchange Market in 2004. KLM, through the  absorption of its subsidiary company” Papagiannis Sons “ established in 1952, primarily focuses on retail business by offering high quality products at the best price to a retail client base through a number of well known brands , specializing in woman and child.

Elliniko store


Psixiko store



Early learning centre

mothercare greece since 1987

Although first mothercare store in UK was opened in 1961, in Greece the first store was opened in Ermou 44, in the center of Athens in September 1987!


Since then the company has expanded and now works 32 stores all over Greece. 


Since 1987, we have been on the side of every family hosting the child's entire world from infancy up to the age of 8. From infant and children's clothing, nursery furniture, strollers, feeding, bath, safety and toys, but also what a future mother needs. At Mothercare safety and excellent quality hold the most important role, visit us and find what you need for your baby. 



early learning centre greece since 2004

Early learning centre opened its first store in Greece back in 2004 the same year as the Olympic Games in Athens! Customers are able to find elc toys in stand alone stores and in mothercare stores too. 


Early Learning Centre creates fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are great fun. All the toys are designed to stimulate children’s development in many ways – to help children explore the boundaries of their imaginations and creativity, to make learning fun and help children be all they can be.